How to Promote, Market And Grow Traffic
Step 7: Promote, Market And Grow Your Blog
By now, you’ve learned how to start a blog from scratch, set up the design, create blog content, and how to get it discovered by search engines.
Though all these are essential for setting up a perfect blog foundation. But if no one sees it, all of your hard work is useless.
This is the time when Promote, Market And Grow Your Blog step comes to play:
Before moving further, make sure that you have at least 5 blog posts published and optimized for all types of devices.
You can test your blog on different devices (desktop, tablet, mobile) and browsers (Chrome, Firefox, Safari, and Microsoft Edge) to see if all pages & posts are opening correctly.
Following are some useful tips for beginners to promote their new blog effectively:
- SEO (search engine optimization)
- Social media
- Email marketing
- Blog commenting
- Guest blogging
- Link building
- Bookmarking sites
- Advertising
Let’s explore blog promotion techniques starting with SEO.
SEO (Search Engine Optimization)
The first best way to promote your blog is, “optimize it for search engines“. This is called SEO or Search Engine Optimization.
Search engines are a super important traffic source for blogs. Even, WP Blogging 101 is living proof of the power of SEO, where I get a decent amount of organic visitors regularly from SERPs (search engine results pages).
Social Media
Don’t forget the power of social media.
You should make use of the social media networking sites like Facebook, Twitter, and Pinterest to share your content with other influencers.
Email Marketing
After starting a new blog, the most important step to keep coming users back to your site is email marketing.
Thus, it’s always a good idea to collect the email addresses of those who want to be notified when you publish new blog posts or share promotional offers.
You can use email marketing software like Aweber, Mailerlite or GetResponse to build your email fast.
Blog Commenting
Promote your site by posting valuable comments on other relevant places related to your niche.
It’s a great way to build relationships with top bloggers within your industry.
Guest Blogging
Guest blogging means writing on other blogs relevant to your niche. This is an excellent way to build an online presence in less time.
Just be sure that you guest post on reputable sites that are similar to your industry and give you a dofollow backlink.
PS. Most famous websites like Medium, Quora & LinkedIn are the best place to start guest blogging.
Link Building
The link building is the practice of building backlinks for improving search engine visibility. It’s one of the best SEO techniques used by WordPress bloggers.
The most common link-building strategies include content marketing, building useful tools, blogger outreach, broken link building and public relations.
Bookmarking Sites
The bookmarking or directory submission sites are another effective way to promote your new blog. Popular sites like Scoop.it, Reddit, Flipboard, etc. are examples of social bookmarking sites.
Submit your blog content to these 5000 directory submission sites and grab a lot of potential viewers who are searching for information within your niche.
Advertising
The last method to bring instant traffic to your blog is Advertising (Advertisements).
This is a paid blog promotion method, where you can run paid ads using Google, Facebook, Bing, Twitter etc to boost your blog traffic.
So, these are some of the best ways to get more traffic to your new blog in 2023.
Step 8: Start Making Money Blogging (Optional)
Finally, we’re on the last stage of the guide on how to start a blog from scratch.
Monetization is the process of translating your blog activity into real earnings.
Let me clear that, “blogging isn’t just about making money online. It is about creating useful content and writing blog posts that provide solutions to your readers and make them come back for more educational stuff”.
In short, treat your blog as an online business where you should have an understanding of the product or service you’re about to offer.
In this scenario, your blog is that product. It helps users to fix users queries, which they search on Google and other search engines.
That’s why I started this tutorial, educating you to pick your niche smartly and be sure you’re targeting the right audience.
And this is the right way to start making money through blogging fast with the lowest possible efforts.
Based on my own blogging experience, as well as from working with other bloggers, I’ve learned that some specific kinds of content ideas are more effective for generating money, listed below:
- Product reviews – see an example of my review on Bluehost web hosting
- How to guides – see a tutorial on how to start a fashion blog
- Listicles or top list – see an example of my list of best web hosting companies in India
- Product comparisons – see an example of my post on Bluehost Basic vs Plus
- Tutorials and manuals – see an example of my article on Thrive Architect compatible themes
Below is a complete summary table of the best ways to make money from your blog in 2023.
| Affiliate Marketing | The most favourite method to earn money through blogging is affiliate marketing. All you need to join an affiliate program and write content around their products. When someone makes a purchase, you earn a commission. |
| Ads Networks | Popular advertising networks like Google Adsense, Media.net, Amazon Native Shopping Ads etc. let you make a decent amount of money from your blog by placing their ads. |
| eBooks Selling | If you like writing books on different topics according to your interest, then blogging is the best way to sell ebooks online. |
| Sponsored Content | Sponsored blog contents are similar to blog posts that brands will pay to affiliate bloggers for creating and publishing around their products & services. Possibly, you can earn up to $100 per single sponsored opportunity you received. |
| Online Courses | This makes money blogging idea is almost similar to selling eBooks. If you are good at something, you can create multiple courses around the different subjects and sell them on your blog. |
| Podcast | Publishing podcasts on your blogs about the brands that are offering you the sponsored opportunity can help you to earn side income in no time. |
| Freelancing | Freelancing is one of the most considered online earning methods by many bloggers, especially after the pandemic kind of issues. |
| Consulting/Coaching | If you are passionate about consulting or coaching jobs, then you can also possibly earn money blogging through this method. |
Above are the most popular choices to earn money. However, there are more ways to monetize your blog.
Also, you can read our in-depth guide on Make Money Blogging to find a ton of proven strategies that earn passive income regularly.
